Lottery research has shown that 95% of Lottery customers buy additional non-Lottery items in store settings, according to a study conducted by the National Association of Convenience Stores. Lottery brings in customers - and brings them in more often! The same study found that frequent Lottery customers come in 4.45 times per week, compared to 3.53 visits per week by non-Lottery customers. Lottery customers are valuable to your store so be sure your staff is knowledgeable about your game mix in order to answer customer questions. Lottery Sales Representatives are available to meet with your staff to train them on games and help them to create strategies for success!